Branding for Jazz Festival

Graphic Design

Branding project for a Jazz Festival (school project)

Task is to create visual brand print materials (posters, tickets, brochures etc.) for the 25th Izmir International Jazz Festival in Turkey.

Tools

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

Team

  • Me

My Role

  • Graphic Design

Timeline

  • Overall: 4 weeks

Posters

3 variations of posters have been created for the event. Each letter of 'Caz' (meaning Jazz in Turkish), has been combined with a musical instrument, piano, drums & trumpet, respectively.

This typographic pattern has been continued to be used in other design materials as well.

Posters mockup

Brochure

Brochure

3-fold vertical brochure design with 2 sides.

Tickets

Event Tickets

This was my favorite thing to design.

Billboard

Billboard

Mockup from busy location at Mecidiyekoy, Istanbul.

Learnings

Learned a lot about how to use colors, typographic hierarchy and most importantly, printing! (sorry there are no photos of my actual printed work).

The initial explorative process was the part I had fun the most. However, I had some big fights with Adobe programs since I was learning. Luckily now, I know well enough not to be annoyed with design tools anymore.

Thank you for reading my case study!

Want to work with me? Feel free to contact me!